Apple believes the rapid emergence of artificial intelligence could render the iPhone line surplus to requirements within a decade.
The company’s senior vice president Eddy Cue says the future of the best iPhone models is by no means secure due to the seismic shift with AI.
During a court hearing discussing Google’s antitrust case pertaining to search monopoly, one of Tim Cook’s chief lieutenants revealed an anticipated shift of the landscape.
“You may not need an iPhone 10 years from now as crazy as it sounds,” Cue told the court (via Bloomberg and 9to5Mac). “The only way you truly have true competition is when you have technology shifts. Technology shifts create these opportunities. AI is a new technology shift, and it’s creating new opportunities for new entrants.”
We’ve already seen some early looks at what a post smartphone future might be like with AI-centric devices like the Humane Pin and rabbit r1, both of which have looked nascent.
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Cue, of course, will be speculating about the future, but given his high profile role within the company, more is going to be read into the comments.
Apple, of course, has its own struggles with AI that makes a voice-centric AI that’s less reliant on a touchscreen feel like a ways away too.
Apple may see a pair of augmented reality smart glasses as its end goal to replace the iPhone. That has been reported extensively in the past, but it seems like a long road from the current Vision Pro to a pair of minimalist smart glasses with a focus on voice interaction.
Cue, of course, will be speculating about the future, but given his high profile role within the company more is going to be read into the comments.
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