UX Research Platform Lyssna Shows Why Talking to Your Users Is the Ultimate Competitive Advantage

First impressions are important, both in the real world and online. Lyssna founder Mateja Milosavljevic realized this after reading the book Designing the Obvious by UX strategy expert Robert Hoekman Jr. in 2008. In this book, Hoekman emphasizes the importance of designing a good user interface from the first impression to the last. Mateja put…