Poco’s F8 Ultra is taking on the flagship market with help from Bose

Poco has officially stepped into true flagship territory, and the company isn’t doing it quietly. 

At its global event in Bali, the brand unveiled the Poco F8 Ultra and F8 Pro, marking its strongest push yet into the premium segment. But the most unexpected headline is Poco’s new collaboration with audio heavyweight Bose, a partnership aimed at elevating the F8 Series beyond raw specs and into a genuinely premium user experience.

The Bose integration is the clearest signal that Poco wants to be taken seriously in the flagship space. The F8 Ultra benefits the most, introducing a triple-speaker 2.1-channel system co-developed with Bose. The tuning promises richer bass, clearer vocals and a noticeably wider soundstage than what you’d typically expect from a phone in this price category.

It even offers two sound profiles, Dynamic for fuller, more expressive bass and Balanced for cleaner vocal detail, giving the series an audio identity that stands out for all the right reasons.

The Poco F8 Ultra is positioned as the brand’s “true flagship,” and the spec sheet reflects that ambition. It runs on the Snapdragon 8 Elite Gen 5, backed by Poco’s VisionBoost D8 chipset, to deliver an AnTuTu score above 3.9 million. Poco claims it can sustain high-frame-rate gaming with Smart Frame Rate up to 120fps, AI-assisted super resolution and HDR enhancements.

The upgraded dual-layer IceLoop cooling system is designed to keep things stable under long gaming sessions, and the 6.9-inch HyperRGB display brings full RGB subpixel sharpness with lower power consumption.

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Photography also receives a premium push. The F8 Ultra uses a 50MP Light Fusion 950 main sensor paired with OIS, a large 1/1.31-inch sensor size and a 1G+6P lens for improved clarity and better flare control. It’s backed by an impressive 5x periscope telephoto lens offering up to 20x zoom, with motion capture and a Super Moon Mode that automatically activates at high zoom.

The battery, at 6500mAh, is the largest ever in the F series and pairs with 100W wired and 50W wireless charging.

The best part? While it has an RRP of £749 – already affordable for a flagship phone – early bird pricing has taken it down to just £549 at Amazon. Considering the phone is brand-new today, that’s a pretty staggering offer.

For users who want something slightly more accessible, the Poco F8 Pro maintains the same HyperRGB display and Bose-tuned audio while scaling the hardware to a more balanced daily-driver experience.

It carries the year-old Snapdragon 8 Elite chipset, a 6210mAh battery with 100W charging, improved heat management and the first dedicated telephoto camera in a Poco Pro model. Its one-piece milled glass back and refined metal frame show Poco is taking the premium aesthetic just as seriously as performance.

Poco didn’t stop at phones. The Pad X1 and Pad M1 were also introduced, expanding the brand’s AIoT ecosystem. The Pad X1 leans toward gaming and productivity with a Snapdragon 7+ Gen 3 chip, a 3.2K display and a 144Hz refresh rate, while the Pad M1 targets entertainment with a larger 12.1-inch screen, quad speakers and a massive 12,000mAh battery.

Altogether, the Poco F8 launch signals a shift in the company’s identity. After years of being known for “flagship killer” devices focused purely on value, Poco now seems intent on competing directly with established flagship brands, not just in performance, but in design, audio and overall premium experience.

With Bose onboard and pricing likely to undercut rivals, the F8 Series could force bigger players to take the brand more seriously than ever.

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