If you’ve listened to new music lately and felt like something was a little… off, you might not be imagining it.
According to new data from Deezer, AI-generated tracks now make up more than a third of all new music uploaded to the platform, and most listeners are none the wiser.
Deezer says 34% of new music uploads are now fully AI-generated, amounting to more than 50,000 synthetic tracks every single day.
Even more unsettling is how effective this content has become at blending in. In blind tests conducted across eight countries, 97% of listeners failed to reliably distinguish AI-made music from human-created tracks, even when actively trying to spot the difference.
That flood of AI music is largely driven by how accessible generative tools have become. You no longer need musicians, studio time, or even much technical knowledge. With services like Suno or similar prompt-based platforms, users can generate complete songs in minutes, music that’s polished enough to pass casual listening tests, even if it lacks a certain spark.
Interestingly, this explosion in volume hasn’t translated into popularity. Deezer notes that fully AI-generated music accounts for just 0.5% of total streams, suggesting listeners still gravitate toward human artists, even if they can’t consciously articulate why. The problem, then, isn’t what people choose to play, it’s the sheer scale of what’s being uploaded.
That imbalance is already causing anxiety across the industry. Deezer’s study found that around 80% of respondents believe AI-generated music should be clearly labelled, with many expressing concern about artists’ livelihoods and the ethics of training AI models on copyrighted work without consent. Musicians interviewed elsewhere have gone further, warning of platforms being overwhelmed by what some bluntly call “AI slop”.
There’s also growing debate over whether AI music should be treated the same financially. Many listeners feel that fully synthetic tracks shouldn’t earn the same payouts as human-made songs, especially when they’re cheap to produce and uploaded in massive quantities.
Deezer says it’s responding by rolling out AI detection and tagging tools, alongside efforts to filter fraudulent streaming activity linked to mass-produced content. It’s a necessary step, but arguably only a temporary fix.
Because the bigger question remains unanswered: if most people can’t hear the difference, does authorship still matter? For now, AI music is shifting from novelty to background noise — and chances are, you’ve already heard it without realising.
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