New figures suggest Google’s Gemini is rapidly closing the gap, with ChatGPT’s share of web traffic among AI platforms falling to its lowest point since 2023.
According to data from Similarweb, ChatGPT now accounts for around 64–65% of direct web traffic across major AI chatbot sites. That’s a notable drop from the roughly 86% share it held a year ago.
Over the same period, Gemini’s share has climbed past 20%, marking a sharp rise in interest and putting real pressure on OpenAI’s once-dominant position.
The shift suggests the generative AI market is entering a more competitive phase. ChatGPT still leads by a wide margin, but slipping below the 65% mark signals that its near-monopoly is no longer guaranteed. OpenAI CEO Sam Altman reportedly declared a “code red” internally late last year, suggesting the company is well aware of the changing landscape.
Gemini’s growth hasn’t happened by accident. One of its biggest advantages is deep integration across Google’s ecosystem.
Unlike ChatGPT, which users typically access via a dedicated app or website, Gemini is built directly into tools people already use daily. These include Search, Gmail, Workspace, and Android devices. As a result, interacting with it feels less like a destination and more like a background utility.
Product improvements have helped too. Google’s latest Gemini models have gained attention for stronger reasoning, multimodal features, and support for large context windows. These are areas that matter to power users juggling long documents or complex tasks.
Combined with widespread default placement, those upgrades translate into measurable traffic growth. Gemini’s share is reportedly up more than 300% year-on-year.
For OpenAI, the numbers point to a clear shift. ChatGPT remains the single biggest player in terms of direct web usage. However, its dominance is no longer unquestioned. As generative AI becomes more embedded into everyday software, distribution and integration are starting to matter just as much as raw model performance.
Web traffic data doesn’t tell the whole story; it doesn’t account for API usage or embedded assistants, but the direction of travel is hard to ignore. ChatGPT may still lead, but Gemini is no longer playing catch-up.
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