Spotify has expanded its books strategy by enabling in-app purchases of physical books and launching a new Page Match feature that links printed and digital books directly to audiobook playback.
The move marks Spotify’s clearest step yet beyond audiobooks, extending its reading ecosystem into physical formats while attempting to reduce friction between discovery, ownership, and long-form engagement across multiple media.
Spotify introduced physical book purchasing through a new partnership with Bookshop.org, allowing users to buy printed titles after discovering them on Spotify, while Bookshop.org manages pricing, inventory, and fulfilment.
The company plans to roll out physical book purchasing later this spring for users in the United States and the United Kingdom, with the partnership structured to route sales toward independent bookstores rather than replacing traditional retail channels.
Alongside physical books, Spotify launched Page Match, a new feature that allows users to scan a page from a printed or e-book and instantly continue listening to the corresponding audiobook at the same point.
The feature works in both directions, enabling readers to scan a physical page to resume audio playback or scan again later to locate the exact passage where reading should continue.
Page Match and cross-format reading
Spotify has made Page Match available on most English-language audiobook titles. Premium subscribers receive audiobook listening hours as part of their existing plans, and the broader rollout is scheduled to be completed by February 23.
The feature builds on Spotify’s earlier Audiobook Recaps tool, which helps listeners re-enter books after breaks, and reflects a broader push to keep users engaged with longer-form content.
Spotify has framed Page Match as a way to encourage flexible reading habits, allowing users to move between formats depending on context without losing their place in a story.
Physical books and platform expansion
Physical books remain the preferred format for many readers, and Spotify’s integration lowers the barrier between digital discovery and physical ownership inside a single platform experience.
For authors and publishers, the Bookshop.org partnership connects in-app discovery directly to physical sales while supporting independent bookstores rather than shifting purchases toward exclusive marketplaces.
Spotify has not confirmed international expansion timelines beyond the US and UK, but the combined launch of Page Match, physical book sales, and Audiobook Recaps signals a broader effort to redefine reading within its platform.
The new features are rolling out gradually, with Page Match already live on supported titles and physical book purchasing expected to follow later this spring.
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