Samsung Electronics has held the top position in the global television market for twenty consecutive years, with market research firm Omdia recording the company’s share of worldwide TV sales at 29.1 percent in 2025, the highest of any single manufacturer.
The milestone marks an unbroken run dating back to 2006, when Samsung first claimed the leading position on the strength of its design-led Bordeaux television, a product that signalled an early shift toward treating the living room screen as a considered aesthetic object rather than purely a functional appliance.
The two decades since have tracked closely with the broader transformation of what a television actually is, with Samsung’s product timeline reflecting each major inflection point across the category’s shift from flat panel to connected platform to AI-driven display system.
The company accelerated the industry’s move toward LED backlighting in 2009 at a point when plasma still competed for premium market share, and followed that with Smart TV integration in 2011 as streaming began its displacement of broadcast and physical media consumption.
How Samsung’s portfolio has evolved
Samsung’s launch of its QLED TVs in 2017 brought quantum dot technology into mainstream perception, while The Frame repositioned the television as a lifestyle orientated, wall-mounted digital art, a format that has since generated its own recognisable footprint in the industry.
The introduction of Micro LED in 2020 extended Samsung’s presence into ultra-large self-emissive display technology, a segment where brightness, contrast uniformity and pixel-level control represent, though Micro LED has struggled to make it into homes considering its expense.
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Samsung’s current portfolio continues across Neo QLED, OLED and a new Micro RGB range, with AI-driven processing now applied to picture optimisation, sound and personalisation across Samsung’s premium and more affordable models.
SW Yong, President of Samsung’s Visual Display division, attributed the sustained leadership to consumer trust built through consistent engineering investment rather than short-term market positioning.
Samsung has not announced specific pricing or availability details for its 2026 television lineup beyond what has already been confirmed through earlier product launches.
Opinion
Samsung celebrates its second decade at the top of the TV pile, but the question is can it hold onto that position for another year?
With TCL selling more TVs in the latter part of 2025 than Samsung, and closing the gap in market share; plus Hisense’s growing presence in large-screen sizes, Samsung is increasingly facing competition from rivals who are undercutting them when it comes to price.
It did score a victory in the German courts with regards to whether TCL’s QLED TVs were legitimately QLED, but that alone is not enough to stop TCL chasing down Samsung to be the top dog in the TV market.
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