Apple’s long-awaited Siri overhaul could come with a feature that many AI chatbots still treat as optional.
According to a new report from Bloomberg’s Mark Gurman, Apple is preparing a revamped Siri experience that lets users control how long the app stores chat history. The updated assistant will reportedly let users keep conversations for 30 days, one year, or forever. In addition, there will also be a setting that determines whether Siri remembers previous chats or starts fresh every time.
It’s a relatively small addition on paper, but it highlights how differently Apple appears to be approaching AI compared to rivals like ChatGPT, Gemini, and Claude. This is especially true when it comes to privacy.
<!–
–>
Most large language models rely heavily on user interactions and stored chat history to improve responses and personalise future conversations. Apple, however, has repeatedly pushed privacy as one of its core selling points. Furthermore, Gurman says the company continues to rely more heavily on synthetic data rather than harvesting real user conversations for AI training.
That approach may partly explain why Apple Intelligence has often felt more cautious. And in some cases less capable than competing AI systems. But Apple could end up framing that trade-off as a feature rather than a weakness.
Unlike competitors that offer separate “incognito” or temporary chat modes, Apple wants privacy protections baked directly into Siri itself. Apple would build these features in instead of hiding them behind optional settings. The ability to automatically wipe conversations after a set period would fit neatly into that philosophy.
The new Siri app is also expected to manage memory more flexibly. Users may be able to choose whether Siri carries context across conversations or treats each interaction as completely separate. That could help users avoid the awkward mix of over-personalised AI responses and persistent chat histories. Some people find these uncomfortable.
Timing-wise, Apple is expected to officially unveil the redesigned Siri experience during WWDC 2026, which begins on June 8. The company has been under increasing pressure to modernise Siri after years of falling behind newer AI assistants. Moreover, this could be one of the clearest signs yet. Apple plans to compete on privacy as much as raw AI power.
If accurate, the update would make Siri one of the few mainstream AI assistants to offer automatic chat deletion as a built-in feature rather than an afterthought.
The post Apple’s revamped Siri wants to forget everything you say appeared first on Trusted Reviews.