YouTube is changing how its Home feed works by allowing users to actively shape it with prompts rather than relying entirely on passive recommendations.
The new feature, called ‘Your custom feed’, adds a discovery chip to the Home page that turns plain-language requests into personalised video streams. Rather than waiting for the algorithm to guess what you want, you can now directly request a type of content. This could be anything from a hyper-specific topic to a mood or activity.
For example, you might ask for short guided meditations after work. Or you might want a feed focused entirely on a niche interest you don’t normally watch. Once generated, the feed appears as a dedicated stream of videos tailored to that prompt.
Importantly, these prompts aren’t one-offs. YouTube lets you save them as a reusable chip, meaning you can return to a specific feed later without retyping your request. That makes the system feel less like a search query and more like a persistent, personalised content lane.
You can also refine existing prompts, effectively reshaping your feed on the fly. Adjusting the wording updates the results, allowing the same “space” to evolve as interests or moods change.
In practice, this shifts the Home page from a mostly passive recommendation surface into something closer to an interactive discovery tool. Instead of only reacting to watch history, YouTube is giving viewers a way to temporarily steer what they see. This does not permanently alter their algorithmic profile.
That said, the system still has clear limits, and YouTube hasn’t detailed how strongly prompts override watch history. This suggests this works more as a layer on top of existing recommendations rather than a full reset of the feed.
The feature is rolling out to signed-in users in the US across mobile and desktop, and requires watch and search history to be enabled. If it doesn’t appear, that setting is the first thing to check.
Overall, this feels less like a reinvention of recommendations and more like a control panel for them. It gives users a temporary way to reshape the Home feed without breaking what the algorithm already knows about them.
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