Amazon has confirmed that its Black Friday Week sale will begin on 19 November, giving shoppers 12 days of discounts across everything from TVs and headphones to smart home devices and everyday essentials.
The event will run until 30 November, taking in Black Friday itself on 27 November and Cyber Monday on 30 November. Amazon is promising more than a million deals, with savings of up to 45% across selected products from brands including Samsung, Sony, LEGO, Ninja and Shark.
Those hoping to pick up some cheaper Amazon hardware won’t have to wait quite as long, either. Discounts on selected Echo speakers, Fire TV Sticks, Kindle e-readers, Ring cameras and Blink security devices will begin on 16 November, three days before the main event. Amazon’s Alexa tablets will follow on 18 November.
Prime members will also have something extra to look out for, with Amazon introducing Epic Prime Deals throughout the sale. These will feature two exclusive deal drops each day, covering brands such as Philips, Braun and Samsonite. It’s worth checking back regularly rather than assuming every offer will be available for the entire 12-day period.
Beyond tech, Amazon has confirmed discounts of up to 40% on selected fashion and sports products, while its own Amazon Essentials winter clothing range will see savings of up to 50%. There’s also an additional 10% off selected used and returned items through Amazon Resale, which could be worth considering if you’re happy to skip the brand-new packaging.
Amazon is also making it easier to check whether a discount is actually worth your money. Its Price History tool lets shoppers view up to 365 days of pricing information on product pages, while Deal Alerts can notify users when something on their saved Lists goes on offer. Both should come in handy during a sale where a big percentage discount doesn’t always tell the whole story.
There are a few other offers worth knowing about, including three months of Amazon Music Unlimited for eligible new customers and a £10 discount for first-time Amazon Fashion and Sports shoppers spending at least £25.
You won’t need Prime to shop the main Black Friday sale, although certain offers will be reserved for members. Amazon Prime costs £8.99 per month in the UK, with a 30-day free trial available to eligible new customers.
You can browse the offers as they become available on Amazon’s Black Friday page.
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