Adobe is expanding its Creative Agent to handle some of the more repetitive parts of creative projects, from adjusting entire video sequences to managing tasks across multiple apps using simple text instructions.
Announced at Adobe MAX on 10 November, the new AI-powered tools are designed to carry out multi-step tasks across Firefly and Creative Cloud apps, including Premiere and Illustrator. Rather than asking users to work through every adjustment themselves, Adobe wants its agents to take care of the routine jobs while leaving the creative decisions in human hands.
In Premiere, for example, the Creative Agent can apply effects across every clip in a sequence or adjust colour and exposure throughout an entire edit. That could save considerable time on larger projects, particularly when the same changes need to be made across dozens of clips. It’s the sort of work that rarely gets much attention but can easily eat into the time available for editing.
Adobe is also giving users more control over how these automated tasks are carried out. Firefly’s AI Assistant now includes a Plan Mode, allowing users to review, change and approve an agent’s proposed steps before it begins working. There’s also the option to let the agent proceed independently, although having a chance to check its approach first should help avoid unwanted changes to a project.
The company is taking that idea further with always-on agents, which are currently in preview. These will allow users to choose a pre-built agent, give it a goal and approve its action plan before leaving it to work in the background. Adobe is targeting an early 2027 beta, potentially allowing creators to return to completed tasks rather than keeping an eye on every step.
Another development is Adobe’s support for local Model Context Protocol (MCP) integrations, which will allow third-party AI agents to work directly with native Photoshop, Illustrator, Premiere and After Effects files. Crucially, the files will retain their editable layers, meaning creators won’t have to sacrifice the flexibility of their original projects just to use an external AI assistant. This feature is also expected to enter private beta in early 2027.
Furthermore, Adobe has already been extending its tools into services such as ChatGPT, Claude and Gemini. The latest changes suggest the company is moving beyond individual AI features towards a workflow where several tasks can be handled together, without constantly switching between applications.
The appeal is easy to see, especially for anyone who’s spent an afternoon making the same adjustment across multiple files. Whether the agents can handle those jobs reliably without creating more work to check afterwards will be the bigger test.
Adobe’s expanded Creative Agent is currently in beta, while its always-on agents and third-party MCP integrations are planned for further testing in early 2027.
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