So, you have had a business that’s been running for over a year. It’s doing well and that’s great, but you might be left wondering how it can do even better. There are so many components to running a business, that it can feel difficult knowing just where to start, what is doing well and where you can do better. In this article we take a look at some top ways you can improve sales for your business after the first year has passed and you might have a better understanding of what your customers are after, what works and what you can do better. Keep on reading to find out more.
Keep track of your analytics
The first thing you need to do when looking to improve the sales of your business after the first year is to look into your analytics and see what works. You can speak to a google analytics 4 agency who can do this for you, letting you know the pages that people are clicking on, what they are wanting to find on your site, and how long they are spending on certain pages. This can help you to mould your marketing strategies going forward and know what works and what might not be working so well. You can use things like A/B testing going forward to see if new layouts make a difference and how any chances might help your business get ahead.
Get rid of products that aren’t doing well with a mass sale
After a year, you will know what products are doing well, and which ones just aren’t hitting the mark. If you find you are stuck with excess stock, get rid of it with a flash sale. Having a sale like this can get new people onto your site who are attracted to the bargain prices who might not have seen you before, and can also encourage them to browse other items you are selling. With just a slick line of products left once you’ve got rid of sale items, it can also make it easier to hone in your focus.
Focus on what your customers like
At the end of the day, you need to focus on what your customers like. Think about who exactly your target customer is, what they are buying, how much they are spending, and why they would purchase from you. By one year in, you should know exactly who your target audience is and what you can do to ensure they are specifically targeted. You can tighten up your current strategies, focus on new products that you will launch, and ensure your marketing speaks to them in a way that makes them feel special, included and part of your company.
Don’t be afraid to take risks
While you will know what works by this point, you also shouldn’t be scared to take a risk every now and then. There is something to be said for stepping out of your comfort zone and just trying something totally new in order to get different customer’s attention and provide something they could love. You might also get more press attention by doing something out of the ordinary, which in turn, can get you seen by entirely new customers, make you more money and increase the numbers for your business. If it doesn’t work, you will undoubtedly have learned something from the experience so it’s a win-win situation!
Ensure your customer service is excellent
Customer service is something that you should never compromise on when you’re looking to improve sales for your business after the first year. You want to ensure people get a good experience when they shop with you that sticks with them and makes them come back. Not only this, if they have a memorable experience, they will also be more likely to tell others about you, which can improve your customer base, generate positive reviews and help you to grow in no time at all. Ensure all your staff know how to give a seamless customer experience with things like replies on social media, speaking on live chat, over the phone, or in your physical store.
Train your team up
Your team is only as strong as your weakest member, so you want to make sure everyone in your team is trained to the highest standard. Ensure you regularly update training materials and make sure that everyone has attended all modules and completed training. When you have new recruits, don’t let this slide, instead make sure it is mandatory for everyone prior to starting their position. You can offer training through online courses, physical courses, or materials they need to read and perhaps be quizzed on.
Analyze where you’re spending money and if it’s working
After a year, chances are you will know where you are spending your money and what is working or not working so much. Find out if you have ways that you can better spend the funds that are coming in and if they’re being wasted. For example, are you paying for subscriptions or services for the company that you might not need, or that are more expensive than if you went elsewhere? It can be worth speaking to the companies you work with to check if there is any leeway on price, or give it a break for a while and see if it’s something you miss.
These are just a few things you can do that can help you to improve sales for your business after the first year. The first twelve months can sometimes feel like you’re doing a lot of learning, making mistakes and just figuring out where you stand and what works or what doesn’t. Once you have this established, you need to look into a more thorough analysis of what can be done to get ahead. What are some top tips you have for improving the sales of your business after the first year? Let us know in the comments below, we’d love to hear from you.
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