Google has added a share item location feature to Find Hub that generates a secure, encrypted link to a lost bag’s real-time position and lets travellers pass it directly to a participating airline, giving carriers the location data they need to recover missing luggage faster than existing baggage tracing methods allow.
The update addresses a persistent gap in the tracker tag experience, where passengers could see exactly where a missing bag sat on a map but had no direct channel to share that information with airline staff.
More than ten major global airlines now accept Find Hub location links as part of their baggage recovery workflow, including Air India, China Airlines, the Lufthansa Group, Saudi Airlines, Scandinavian Airlines, and Turkish Airlines, with Qantas confirmed as joining the programme in the near future.
Google has also connected the feature to SITA and Reunitus, integrating Find Hub into WorldTracer and NetTracer, the two baggage tracing platforms that power recovery operations for hundreds of airlines across thousands of airports worldwide.
Beyond the airline partnerships, Samsonite has embedded Find Hub technology directly into its latest luggage designs, allowing compatible suitcases to pair with the Find Hub network out of the box without requiring a separately purchased tracker tag to be added by the traveller.
Privacy controls sit at the centre of the sharing mechanism, with encrypted links expiring automatically after seven days, sharing disabling the moment the user’s phone detects the item has returned, and a manual stop-sharing option available at any point from within the Find Hub app.
The feature arrives alongside two separate Find Hub updates rolled out at the same time, including location sharing through Google Messages and the expansion of Find Hub support to Pixel Watch devices, broadening the network’s reach across Google’s hardware ecosystem.
The share item location feature is rolling out now across the Find Hub app, available to users with a compatible tracker tag or Find Hub network accessory connected to their account.
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