Nvidia CEO Jensen Huang has pushed back against criticism of DLSS 5, dismissing concerns around the company’s next-gen upscaling tech during a keynote at GTC 2026.
As shared by Tom’s Hardware, Huang dismissed backlash around the company’s next-gen upscaling tech, saying gamers questioning it are “completely wrong.”
DLSS 5 — Nvidia’s latest push into AI-powered graphics — has already stirred debate online. Early demos, including character models from Resident Evil Requiem, drew criticism for looking overly processed or stylistically off. Some are arguing that the tech risks are making games feel too similar.
Huang, however, framed DLSS 5 as something fundamentally different from traditional upscaling. During the presentation, he described it as “not post-processing at the frame level,” but instead “generative control at the geometry level.”
In simpler terms, Nvidia is positioning DLSS 5 as a tool that works alongside a game’s underlying assets, not over them. It combines traditional geometry and textures with generative AI to enhance visuals. Still, the approach leaves creative control in developers’ hands.
A big part of Nvidia’s defence is flexibility. Developers retain control over how the technology is used, whether that’s aiming for photorealism or more stylised visuals. The suggestion is that DLSS 5 doesn’t enforce a uniform look, but instead acts as a tool studios can fine-tune.
Still, the scepticism isn’t coming out of nowhere. Early reactions suggest players are wary of AI stepping too far into the artistic side of game design, especially when demos don’t quite land.
DLSS 5 is expected to launch later this year, with more polished showcases likely before then. Whether that changes minds is another question. For now, Nvidia seems confident the tech will speak for itself once it’s in developers’ hands.
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