Vivo has launched the X300 Ultra in China, a flagship smartphone built heavily around advanced camera hardware, as the company pushes smartphones further into territory traditionally dominated by DSLR and mirrorless cameras.
The launch highlights a growing industry trend in which smartphone makers prioritise professional imaging hardware, aiming to deliver enough optical flexibility and sensor performance to replace standalone cameras for travel photography, content creation, and everyday professional shooting.
While the earlier Vivo X300 and Vivo X300 Pro focused on strong flagship camera hardware, the Vivo X300 Ultra pushes the concept further with external telephoto lenses, cinema-grade video tools, and a camera system that more directly targets DSLR-level shooting scenarios.
The camera system focuses on traditional photography focal lengths
The X300 Ultra centres on a multi-camera system developed with ZEISS that covers several widely used photography focal lengths, including a 14mm ultra-wide camera, a 35mm standard lens, and an 85mm telephoto option for portrait photography.
This focal length coverage mirrors common lens kits used by photographers because it allows landscape, documentary, and portrait shooting styles without swapping lenses, an approach smartphone manufacturers increasingly replicate through multi-camera hardware.
The primary 35mm camera uses a Sony LYTIA 901 sensor capable of delivering up to 200-megapixel output, which supports detailed cropping and digital reframing without sacrificing image quality compared with typical smartphone cameras.
An 85mm telephoto camera uses Samsung’s HP0 sensor alongside stabilisation hardware intended to support handheld long-range photography, an area where smartphones often struggle because traditional zoom normally relies on digital enlargement rather than optical magnification.
Vivo also introduces optional telephoto extender lenses that expand the focal range to roughly 200mm and 400mm equivalents, enabling wildlife and sports photography scenarios that normally require large interchangeable camera lenses.
Professional-level video features
The camera system also supports 4K recording at 120 frames per second in 10-bit Log format, a specification widely used in professional filmmaking because it preserves colour data for more flexible editing and colour grading.
Log recording on the X300 Ultra integrates with ACES colour workflows used in film production, allowing footage captured on the phone to sit alongside clips recorded on dedicated cinema cameras during post-production.
Beyond imaging features, the phone uses Qualcomm’s Snapdragon 8 Elite Gen 5 processor and a 6600mAh battery with 100W wired charging and 40W wireless charging to support long shooting sessions and demanding video workloads.
The Vivo X300 Ultra launches in China with storage configurations ranging from 12GB RAM with 256GB storage to 16GB RAM with 1TB storage, while Vivo confirmed that international availability will follow after the initial regional release.
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