Meta is expanding its smart glasses lineup with a new range simply called Meta Glasses. This marks the first time the company has launched a major pair of smart specs without the Ray-Ban branding attached.
The new collection includes three designs – Adventurer, Fury, and Starfire – with prices starting at $299. That makes them cheaper than Meta’s current second-generation Ray-Ban smart glasses while still offering much of the same hardware.
The move comes as competition in the smart glasses market begins to heat up. Consequently, Meta is looking to broaden its appeal beyond Ray-Ban’s established designs. Both the Adventurer and Fury models start at $299. Meanwhile, the Starfire variant, created in collaboration with Kylie Jenner, costs $399.
Despite the lower entry price, Meta hasn’t dramatically cut back on features. All three models offer eight hours of battery life. In addition, the included charging case extends total usage to around 40 hours before needing to be plugged in.
The camera system also remains largely unchanged from the more expensive Ray-Ban models. Users get a 12MP camera, a 100-degree field of view, and the ability to capture video at 1080p and 60fps or 3K at 30fps.
However, Meta has added a few extras not currently found on its Ray-Ban-branded glasses. The new range includes adjustable temple tips, over-extension hinges, and a new customisable action button. As a result, users have a little more control over how the glasses behave. Those changes suggest Meta is trying to refine the overall experience. Instead of simply releasing another set of frames with different styling, Meta is aiming for improvement.
The launch also signals a broader shift in Meta’s wearable strategy. While the Ray-Ban partnership helped bring smart glasses into the mainstream, Meta now appears keen to establish its own standalone hardware identity. This comes as new rivals enter the market.
With Android XR-powered glasses beginning to emerge and competition expected to increase throughout the next year, Meta’s latest move looks less like a replacement for Ray-Ban. Instead, it seems more like an attempt to put smart glasses in front of a wider audience.
At $299, the new Meta Glasses could end up being one of the company’s most accessible wearable launches yet.
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