If you were hoping RAM prices would eventually return to normal, Lenovo has some bad news.
During a recent presentation at ISC 2026, the PC maker suggested that today’s soaring memory prices aren’t just a temporary spike.
Instead, Lenovo believes the industry is entering a “new normal”. The company says RAM prices “will never be like last year again” as demand from AI infrastructure continues to reshape the market. That’s a worrying prediction for anyone planning to build or upgrade a PC.
According to Lenovo, the huge investment in AI data centres is continuing to consume global memory supply. This pushes both RAM and SSD prices higher. The company believes prices may not begin to stabilise until around 2030. Even then, they’re unlikely to return to the unusually low levels seen in 2024 and 2025.
That outlook is particularly notable because it already factors in increased manufacturing capacity. Memory giants including Samsung and SK Hynix are expanding production over the next few years. However, Lenovo expects demand to grow just as quickly, preventing any meaningful price drops.
Lenovo also offered some practical advice, particularly for businesses buying servers, but the same logic applies to home users. Rather than automatically opting for more memory, buyers should first consider whether they actually need it.
For gamers, that could mean sticking with 16GB instead of paying a premium for 32GB. While 32GB has become the recommended sweet spot over the past few years, largely because memory was so affordable, 16GB is still capable of running modern games at high settings. The trade-off is that you’ll likely need to keep background apps to a minimum.
Users who regularly stream, edit videos, record gameplay or juggle dozens of browser tabs will still benefit from 32GB or more. But with RAM prices showing little sign of falling anytime soon, those upgrades may require a much bigger budget than they did just a year ago.
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