Loewe has launched Loewe Systems GmbH, a new Berlin-based division dedicated to designing high-end integrated audio and audiovisual systems for automotive, marine and residential projects worldwide.
That venture focuses on fully integrated high-end audio and audiovisual solutions for automotive manufacturers, luxury residences, super yachts and recreational vehicles, with its scope reaching well beyond the television and audio products that built Loewe’s reputation.
That expanded reputation follows Loewe Technology’s acquisition of French acoustics specialist Cabasse in April 2026, a deal that significantly strengthened the group’s capabilities in premium loudspeaker technology, acoustics and audiovisual engineering.
That engineering strength now sits behind a senior leadership team at Loewe Systems, with Alexander Meisen serving as managing director, Ajan Hannemann as director of acoustics and Robert Schletze as director of automotive engineering.
Meisen said “exceptional sound should not be confined to a single environment,” and added that the goal is to build experiences spanning homes, roads, the sea and future mobility concepts.
Integrated systems rather than individual components
Image Credit (Loewe L-R, Ajan Hannemann, Aslan Khabliev, Robert Schletze)
That mobility-spanning approach carries through to how Loewe Systems builds its projects and develops complete audiovisual ecosystems that combine acoustic architecture, loudspeaker integration, DSP calibration, user interfaces, display technologies and projection systems rather than individual components.
Aslan Khabliev, CEO of Loewe Technology GmbH, said the market increasingly demands holistic solutions rather than standalone products, and the new venture combined with Cabasse’s knowledge gives the group the expertise, technology and engineering capabilities to deliver integrated premium environments.
Alongside that expertise, global football icon Kylian Mbappé has joined Loewe Systems as both shareholder and global brand ambassador, a move that extends his existing relationship with the Loewe Group and lends high-profile support to the company’s international growth ambitions.
Those growth ambitions draw on the wider Loewe Group, a company rooted in more than a century of German engineering and recognised as a pioneer of television technology, now paired with Cabasse’s expertise in advanced acoustics and loudspeaker design.
Consumer and B2B business remain separate
While Loewe Technology continues to lead the group’s consumer-facing television and audio business, Loewe Systems will operate exclusively in the B2B space, serving automotive OEMs, hospitality groups, luxury property developers and yacht builders worldwide.
Loewe has not named specific automotive, hospitality or residential partners for the venture yet, though it already offers scalable system and IP platforms structured around curated automotive partnerships and bespoke installations.
Loewe has also not confirmed a timeline for when the venture will announce its first commercial partnerships, though the appointment of its leadership team and Mbappé’s involvement mark its opening moves across automotive, hospitality, marine and residential markets.
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