Ring is rolling out a new feature designed to make its doorbell alerts a lot more useful. It also makes them a bit more personal.
Called Familiar Faces, it replaces generic notifications like “Person detected” with named alerts such as “Mum at Front Door.” As a result, you know exactly who’s outside without opening the app.
The feature is launching for 2K, 4K and select HD Ring devices in the UK, and it’s entirely opt-in. Once enabled, your camera starts detecting faces. It lets you build a personal directory of up to 50 people, from family members to frequent visitors like dog walkers or babysitters. From there, notifications become more tailored including the option to mute alerts for people you see all the time.
It’s a small change on paper, but one that tackles a familiar annoyance. Standard motion alerts can quickly become noise, especially in busy households. However, by adding context, Familiar Faces aims to cut through that clutter and make alerts more meaningful. For example, you’ll know your child just got home from school or spot an unexpected visitor right away.
Setup is fairly straightforward. You can label faces directly from your event history or within a dedicated library in the Ring app. The system automatically clears out unlabelled faces after 30 days to keep things tidy. Named faces will then appear across your timeline, notifications and shared accounts.
As you’d expect, Ring is leaning heavily on privacy controls here. The feature is off by default, face data is encrypted and stored within your account. Moreover, the app includes prompts that remind users to obtain consent where required. You’re also in full control of your library, with options to edit, merge or delete profiles at any time.
Familiar Faces is available to users with a Ring Protect subscription, including Pro and Pro Intelligence plans. The feature will roll out via the app starting today.
It’s not a huge hardware upgrade, but it’s the kind of smart, software-led tweak that could make everyday use of Ring cameras feel a lot less repetitive. Consequently, it should feel a bit more intuitive.
(image credit: Ring)
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