Steven Capuano: A Rehabilitation Product Is Either a Wellness Tool or a Medical Device, and Founders Keep Deciding by Accident

The classification is a design decision, a marketing decision, and a liability decision at the same time. Steven Capuano argues that small product founders in the rehabilitation category make it without realizing they are making it, and the accident is the expensive part. Steven Capuano has a question he asks founders who tell him they…