Samsung’s Galaxy Z Fold 8 is reportedly seeing another sales surge, and Apple’s troubled iPhone Duo launch may be behind it. The foldable has seen a 20% increase in sales in South Korea, coinciding with reports of cracked displays affecting Apple’s first foldable iPhone.
According to a report from the Korea Herald, Galaxy Z Fold 8 sales rose by 20% between October 23 and 29 compared with the previous week. That’s a bigger jump than the one Samsung reportedly experienced when Apple first unveiled the iPhone Duo in September, suggesting the attention surrounding Apple’s new device could be working in Samsung’s favour.
The timing is particularly interesting, as the iPhone Duo officially launched on October 23 and quickly ran into problems. Some early buyers reported cracks appearing on the phone’s inner foldable display, an issue that has since been dubbed “crackgate”. Apple has reportedly been repairing or replacing affected devices, although the extent of the problem remains unclear.
While there’s no direct evidence that the iPhone Duo’s display issues caused Samsung’s sales increase, the timing suggests they may have played a part. Apple’s entry into the foldable market has brought fresh attention to the category, and buyers concerned about the Duo’s durability may now be considering Samsung’s alternative.
It also helps that the Galaxy Z Fold 8 has already been performing well. Unlike Samsung’s previous book-style foldables, the latest model adopts a shorter, wider design that resembles a passport when folded. It’s a similar approach to the iPhone Duo, making Samsung’s device a particularly obvious alternative for buyers interested in Apple’s new form factor.
The Z Fold 8 has reportedly exceeded early sales expectations, with strong demand even before Apple’s latest problems emerged. Samsung is also said to be working on successors, although details remain limited.
As of now, the reported 20% increase only reflects sales in South Korea, with no figures available to show whether the same trend is happening elsewhere. Still, Apple’s difficult start in the foldable market appears to have arrived at a rather convenient time for Samsung.
The Galaxy Z Fold 8 feels like a turning point for Samsung’s foldables, trading pure productivity for a lighter, more practical design that’s genuinely enjoyable day to day. It has compromises, especially around cameras, sustained performance and battery life, but it’s still the Samsung foldable I’d choose.
Pros
Fantastic passport-style design
Excellent inner display
Useful wide cover screen
Smooth everyday performance
Cons
Underwhelming dual cameras
Can stutter with more demanding tasks
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