Beats has added a 3-metre USB-C to USB-C cable to its growing accessories range, targeting anyone who finds standard cable lengths restrictive.
The extended length addresses a straightforward but common frustration with charging cables, and Beats has paired it with a woven, tangle-free construction and reinforced internals designed to resist the fraying that typically shortens the lifespan of cables used daily across multiple devices.
Fast charging support reaches up to 240W, placing the cable comfortably within the performance range required by high-powered laptops and flagship smartphones. Beats has also built in compatibility for audio output, CarPlay, and data transfer, meaning a single cable can supply the juice for what a USB-C device demands during the day.
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The cable arrives in all four of Beats’ signature colours, Bolt Black, Nitro Navy, Rapid Red, and Surge Stone, extending the visual identity the brand established across its recent speaker and headphone launches into its accessories category rather than treating cables as an afterthought.
The 3-metre addition sits within a wider Beats Cables lineup that now spans USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning connector types, with lengths available from 20cm up to the new 3-metre option.
Worried about the cable falling apart? Beats subjects all its cables to thousands of hours of testing across the design and manufacturing process, applying the same durability standards it uses for its audio devices that will likely have more physical handling (or storing) over the course of a day.
The 3-metre USB-C to USB-C cable is available now through apple.com across more than 50 countries, priced at £29.99 in the UK and €34.99 in Europe.
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