Google is expanding its already vast range of AI tools with a Clueless-esque feature that helps you decide what to wear.
Found in Google Photos, the new Wardrobe feature is a tool that scan’s your existing photo library to catalogue clothing and accessories before allowing you to assemble and virtually try on outfits. This is all without you needing to photograph individual items separately.
The feature uses AI to extract snapshots of clothing and accessories from photos already stored in Google Photos, organising them by category across tops, bottoms, skirts, and jewellery, with users then able to build outfits, apply them to an image of themselves, save combinations for future reference, and share looks with others.
That frictionless approach marks a meaningful distinction from existing wardrobe apps such as Indyx, Stylebook and Whering, all of which require users to photograph each item individually and none of which currently offer a virtual try-on function that places assembled outfits onto an image of the user.
The virtual wardrobe concept has attracted repeated attempts from technology companies over the past decade, most notably Amazon’s Echo Look, a dedicated camera device launched in 2017 at $199.99 that used Alexa to assess outfits and offer style feedback before Amazon discontinued it in 2020 and remotely disabled all existing units.
Privacy concerns accompanied the Echo Look throughout its lifespan, after Amazon confirmed that photos and videos captured by the device were reviewed by human fashion specialists employed by the company, a disclosure that contributed to the product’s limited uptake in a category already sensitive to data handling.
Google’s approach sidesteps the hardware dependency entirely by working within photos users have already taken, removing the requirement to model in front of a dedicated camera or manually build a digital wardrobe from scratch, factors that contributed to the friction limiting earlier attempts at the same concept.
Wardrobe will roll out this summer, with Android devices receiving access first ahead of a subsequent iOS release, though Google has not confirmed whether the feature will carry any cost or remain free across all Google Photos tiers.
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