Sony is stepping away from CES in 2027, ending a decades-long run of using the annual tech show to showcase its latest products. The company has confirmed that neither Sony nor its affiliates will exhibit at January’s event.
In a statement to Bloomberg, Sony said it is increasingly focusing on entertainment, including games, anime, films and music, alongside its intellectual property and technology aimed at supporting creators.
The decision marks another step away from the consumer electronics side of Sony’s business. The company didn’t have its own booth at CES 2026 either, although Sony Honda Mobility’s Afeela electric car was shown on the show floor.
That project has since come to an end. Sony Honda Mobility scrapped its electric vehicle plans a couple of months later, with Sony and Honda saying they would review the direction of their joint venture.
Sony has also been pulling back from other traditional consumer tech categories. Its TV business, for example, has shifted under TCL, which now has the rights to use the Bravia brand. Sony still has plenty of hardware in its lineup, particularly around PlayStation, but its focus is looking increasingly different from the one that made its CES appearances such a regular part of the tech calendar.
That doesn’t mean Sony is leaving hardware behind altogether. Its gaming business continues to expand beyond consoles, with PlayStation-branded monitors, headphones and speakers among the newer products in its lineup.
It does mean CES is unlikely to be the place to look for Sony’s next big gaming announcement. Even if the company unveils the PlayStation 6 in 2027, the source report indicates that CES won’t be the stage for it.
For Sony, the shift reflects where the company is putting more attention rather than a complete retreat from consumer technology. With games, films, music and anime becoming a larger part of its strategy, the days of Sony using CES as a major showcase for its wider electronics business appear to be winding down.
The post Sony will skip CES in 2027, ending a decades-long tradition appeared first on Trusted Reviews.