Samsung has officially unveiled its 2026 Bespoke AI appliance range in the UK. The launch brings a mix of smarter features and energy-focused upgrades across five new products.
Announced at Milan Design Week, the lineup spans everything from washing machines to kitchen kit. All models include a clear push toward automation and efficiency.
Leading the range is the A-65% Bespoke AI Washer, priced at £1,099. Samsung says it uses 65% less energy than the minimum required for a Class A rating. It also adds a 7-inch Smart Screen and an upgraded AI Wash+ system. The system automatically adjusts water and detergent based on load weight, fabric type and dirt levels, and aims to remove the guesswork from laundry.
In the kitchen, Samsung is introducing a modular approach with its new 1 Door Fridge and 1 Door Freezer, priced between £899 and £1,249. Launching from 27 April (or 8th June for the Freezer), the pair can be mixed and matched depending on space, with both featuring Auto Open Door for hands-free access. They also include All-Around Cooling, which distributes cold air evenly to help keep food fresher for longer.
Image Credit (Samsung)
Samsung is also rethinking the hob. Its new Extractor Induction Hob, available from 8 June starting at £1,999.99, builds the extractor directly into the cooktop. That means no overhead hood, making it a better fit for open-plan kitchens or island setups. The surface itself is scratch-resistant with an anti-fingerprint finish, which should help keep it looking clean with minimal effort.
Rounding out the range is the Jet Stick 95S vacuum, offering 280W suction power with optional mop functionality. There is also a new A-10% Dishwasher that uses AI to optimise cleaning performance while improving efficiency. The dishwasher also gets a cleaner, more minimal design with a push-to-open door.
While availability varies by product, the broader message is consistent. Samsung is doubling down on AI-led automation and energy savings across the home. And with more flexible, design-focused appliances in the mix, the Bespoke range is starting to feel less like a niche. Instead, it is becoming more like Samsung’s default direction for smart living.
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