Samsung is turning a fictional gadget from the upcoming Spider-Man: Brand New Day into a real-world experience.
The company has announced SpideyTracker.com, an interactive website inspired by a key feature from the new Marvel film.
In Brand New Day, Peter Parker’s friend Ned Leeds creates a website that helps New Yorkers track Spider-Man’s whereabouts in real time. Samsung has now recreated that idea for fans. Now, they can follow Spider-Man sightings and events leading up to the movie’s release.
The site features a pixel-art map and will track Spider-Man appearances at live events, creator collaborations and other promotional activities throughout the summer. Users can also sign up for notifications. This allows them to stay updated whenever a new sighting is reported.
The project ties into Samsung’s wider partnership with the film. Devices including the Galaxy Z Flip, Galaxy Z Fold and Galaxy Watch feature prominently in promotional material for Spider-Man: Brand New Day. Therefore, Samsung is positioning the tracker as an extension of the movie rather than a traditional marketing campaign.
While details on exactly how the tracker will operate remain limited, Samsung says the experience is designed to bring a piece of the film’s world into real life. A video explaining the platform in more detail is expected to arrive alongside the launch.
The concept may feel familiar to Spider-Man fans. Recent PlayStation games introduced the Friendly Neighbourhood Spider-Man app. This app lets New Yorkers report crimes and incidents directly to Peter Parker and Miles Morales. SpideyTracker.com appears to take a similar idea and adapt it for the real world.
SpideyTracker.com officially launches on June 17 at 3pm ET, timed to coincide with the release of the film’s second trailer. Meanwhile, Spider-Man: Brand New Day is set to arrive in cinemas on July 31. This gives fans plenty of time to put their Spider-Man tracking skills to the test before the movie lands.
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