Apple’s MacBook Air is proving remarkably resilient despite its recent price increase.
According to Bloomberg’s Mark Gurman, Apple is experiencing a “major” shortage of the MacBook Air. Retail sources claim the company is struggling to keep the laptop in stock, with Gurman adding that shipments of new units are more constrained than retailers can remember. This points to unusually tight supply for Apple’s most popular notebook.
The shortages are already visible through Apple’s online store in the US. New MacBook Air orders are currently showing delivery estimates of between two and six weeks. Configurations with more RAM are experiencing the longest delays.
The supply crunch appears to be another consequence of the ongoing memory chip shortage, which has massively pushed up the cost of both RAM and SSD storage over the past year or so. Manufacturers have been diverting production towards high-performance memory for AI servers and data centres. As a result, fewer components are available for consumer devices.
Apple has already acknowledged the impact of rising component costs. In June, the company increased prices across 14 products, with the MacBook Air seeing one of the biggest jumps. The entry-level model in the US now starts at $1,299, up from $1,099, a $200 increase.
Despite that higher starting price, demand appears to have remained strong enough to leave Apple struggling to replenish stock. The MacBook Air now joins the Mac Studio and Mac mini, which have also reportedly been affected by tighter supplies linked to the memory market.
The continued popularity of the MacBook Air is notable given the size of the recent price increase. Apple’s thinnest laptop has long been the default choice for students, professionals and everyday users. The latest shortages suggest buyers are still willing to pay more despite the challenging component market.
For anyone planning to pick up a new MacBook Air, longer-than-usual wait times may now be unavoidable, especially if you’re opting for a model with upgraded memory. With the wider memory shortage showing few signs of easing, supply constraints could continue for quite some time.
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