Anker has retired the Soundcore brand name in China, replacing it with Anker Sound & Video in a rebrand that reflects the division’s expansion beyond audio products into projectors and visual display hardware.
The Soundcore name built its reputation around Bluetooth speakers, earbuds, and headphones, but the brand also encompasses Anker’s Nebula projector range, a product line that sits outside the audio category the name implied and created an increasingly inaccurate picture of the division’s full portfolio.
By adopting the Anker Sound & Video name, the company brings both its audio and video hardware under a single label that more accurately describes the range of products consumers can expect to find within it, closing the gap between brand identity and actual product scope.
The change was announced via a press release shared across Anker’s social media channels in China, with the company confirming that account services and content updates for the new brand will operate in sync with the main Anker account rather than as a separately managed presence.
Anker Innovations has not yet announced whether the rebrand will extend beyond China, though the structural logic of aligning brand names with product categories suggests a global rollout would follow the domestic transition at some point, given that Nebula projectors and Soundcore audio products share shelf space in markets across Europe and North America.
It’s worth noting that Anker is planning an ‘Anker Day 2026’ event in London in mid-May, so it’s possible that the company could announce the global rebranding there.
During the transition period, products carrying either the Soundcore or Anker branding will remain available to purchase, with Anker confirming that the name change carries no implications for product quality or functionality across the range.
Pricing and availability across the existing Soundcore catalogue, which spans products including the Soundcore 2 and Space 2, alongside Nebula’s projector range covering the P1 and X1 Pro, remain unchanged as part of the rebrand, with no new hardware announced alongside the transition to the Anker Sound & Video name.
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