Netflix has moved to address one of streaming’s most persistent frustrations with the introduction of Clips, a vertical video feed built into its app that surfaces short snippets of films and shows to help subscribers decide what to watch next.
The feature draws on the same short-form vertical-scrolling format popularised by TikTok and Instagram Reels, though Netflix has framed Clips as a discovery tool focused entirely on its own catalogue rather than a general-purpose social video feed like those on those platforms.
That distinction matters in the context of how Netflix has been repositioning itself, with company executives describing ambitions to make the platform more of a daily companion rather than a destination reserved for long evening viewing sessions on a television or laptop screen.
Clips sits within that broader strategy by targeting the shorter attention windows that social media apps currently occupy throughout the day, giving Netflix a way to keep subscribers engaged during commutes, breaks, or other moments when launching a full episode feels like too much of a commitment to make spontaneously.
Beyond browsing, the feed integrates basic utility features that carry users from discovery into action, with the ability to add a title directly to a watchlist or share a clip with another user without leaving the vertical feed and returning to the main interface.
The redesign accompanying Clips also introduces a revised navigation system that organises content into collections based on genres or moods, a change that reflects the same underlying goal of reducing the friction between opening the app and finding something that feels worth watching on a given evening.
Netflix has indicated that the scope of Clips is expected to expand over time, with plans to incorporate additional content formats, including podcasts and live events, alongside its existing film and television library.
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