Apple is preparing for its biggest leadership changes in over a decade. Tim Cook will step down as CEO on September 1. Current hardware chief John Ternus is set to take over the role.
Cook won’t be leaving the company entirely. Instead, he’ll move into the position of executive chairman on Apple’s board. However, it still signals the end of a defining era for the tech giant.
Cook has led Apple since August 2011, taking over from co-founder Steve Jobs. During that time, he’s overseen a period of massive growth and expansion. He turned Apple into the first US company to hit a $1 trillion valuation in 2018. The company then pushed past $3 trillion in 2022 and eventually reached $4 trillion just months ahead of its 50th anniversary.
Under his leadership, Apple didn’t just refine the iPhone; it also expanded into new categories and services. The Apple Watch and HomePod launched on his watch. Additionally, platforms like Apple Music, Apple TV Plus and Apple Fitness Plus debuted, helping shift the company toward a more services-driven business.
In a statement, Cook said he was “grateful” for his time leading the company and the team behind it. He highlighted Apple’s focus on building products that “enrich the lives of customers.”
Ternus, who will step into the CEO role, is a long-time Apple insider. He joined the company in 2001 and rose through the ranks of hardware engineering. He became senior vice president in 2021. Apple credits him with playing a key role in products like the iPad and AirPods. More recently, he also oversaw major hardware lines, including the Mac.
The appointment suggests Apple is sticking with a product-focused leader, rather than bringing in an outsider. This move points to continuity rather than a major strategic reset.
While more details are likely to follow in the coming months, the immediate takeaway is clear: after nearly 15 years, Cook is handing over the reins. As a result, Apple’s next chapter will be shaped by one of its own.
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